Client - Zuru Toys
Mini Brands while I have been working on it has been the No.1 Toys in USA. This craze collectable sensation has been a unique and exciting experience to be part of. 5 Surprise Mini Brands has made hundreds of iconic brands "mini" and taking the world by storm. A big contribution to Mini Brands success is its appearance on TikTok which has really driven the craze.
I took great pride in leading the creative direction of Mini Brands from a campaign, social and art direction perspectives. I helped to build the brand into what it is today alongside an amazing team.
My highlight was leading the art direction of some amazing video and still content that then transformed our social presence and campaign assets.
Business - Zuru Toys
Design & Art Direction - Stacey Purdon
Product Design - Zuru Toys
Video Production - Rad Lab
Photography - Yuki Sato, Jess Bicknell
Social - Sydney Devlin
Marketing Manager - Saffron Dunlop